Our Story
Born from a simple belief: true strength comes from within.
Who We Are
Rooted in Strength, Driven by Purpose
At Great Primate, we’re more than just a gym apparel brand, we’re a father-and-son team united by a shared vision: to build performance-driven activewear that reflects strength, resilience, and responsibility to our bodies and planet.
From day one, our mission has been clear: create premium-quality gym apparel that helps athletes perform at their best without compromising their health, or the future of the environment.Every piece of our apparel is crafted from sustainable and eco-friendly materials like bamboo, organic cotton, and recycled synthetics, because we believe greatness isn’t just measured in physical strength, but also in the choices we make to protect our world. At Great Primate, we use sustainable and recycled fabrics that:
- Reduce waste and carbon footprint
- Reduce bacteria and are safer for your body
- Perform just as strong—moisture-wicking, breathable, durable, and fitted in the right places
- Protect the planet for future generations
- Feel softer and more natural on your skin
What We Stand For
The Primate Code
Strength
More than muscle—it’s resilience, discipline, and confidence that carry through life.
Sustainability
Ethical materials and earth-friendly practices ensure we protect the planet as fiercely as we train on it.
Authenticity
More than muscle—it’s resilience, discipline, and confidence that carry through life.
Performance
Engineered to handle every rep, every sprint, every grind. Apparel designed to move when you do.
Community
We’re building more than a brand—we’re building a tribe united by shared goals and respect for the planet.
The Vision Forward
Building a Movement, Not Just a Brand
Our vision is to become a leading name in sustainable athletic wear, one that blends natural energy with modern performance and inspires a global community to train with purpose. This isn’t just about clothing; it’s about movement, mindset, and leaving the world better than we found it.